Digital Marketing Manager

Amazon Gurgaon , India | Posted on 09/28/2021

Powerhouse91 was founded with a single mission: to help ecommerce brands achieve their true potential by creating delight in the lives of millions of customers.

We use significant growth capital, paired with extensive ecommerce expertise in order to take these acquired merchants to the next stage of development. We are a new-age consumer company with a clear strategic focus on specific product categories, long-term value enhancement and first-class customer satisfaction. Our team has vast ecommerce experience with a strong vision, excitement for growth and new challenges.

Job Description

About the role

Powerhouse91 is looking for goal-oriented results-driven PPC Manager for Amazon advertising management of our family of consumer brands. This role is a critical part of the overall growth team and will directly impact the long-term strategy, planning and growth milestones of our brands.

Responsibilities

This is a growth role with Amazon Marketing Services as the main lever in focus. This role is a combination of strategy and management, and your responsibilities will include monitoring and managing our Amazon Account ads for our portfolio brands. Your ultimate goal is to utilise the different tools available at your disposal in whatever way possible to help accelerate the growth of our brands. This would include but not be limited to: Amazon Sponsored Product, Sponsored Brand, PDAs, DSP, etc.

Your responsibilities include:

Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, profit and spend.

Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing.

Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.

Develop and maintain a professional knowledge of new or emerging trends within the Amazon and online shopping space.

Active participation in identifying new and improved processes to improve Amazon PPC performance and streamline campaign management

Creating and structuring all PPC campaigns according to best standards and practices.

Auditing historical campaign performance and quickly identifying key performance drivers within their PPC structure

Analyze ASIN-wise performance in terms of sales, CTR, conversation rate, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance.